Creating your business’ visual identity is a breeze, correct? Not so fast. There is more to creating an original, on-brand and design-forward logo than just adding a name or image in a box and leaving it at that. But don’t fret. I have compiled a list of helpful tips on how to design a logo for your business. These tips will intrigue your audience, give you the edge over your competition and make you a worthy contender for the logo hall of fame.
Social media is arguably the most popular and profitable platform where a business can target its genuine audience and market its products and services on a daily basis. Regardless of the size of your business, social media marketing will help you build an ongoing relationship with your clients by interacting and connecting directly on a personal level.
You have probably explored the basics of SEO and studied how it works. For the uninitiated, Search Engine Optimisation or SEO in short is the process of making changes aimed at improving a website’s visibility in organic search results returned by search engines such as Google, Bing and Yahoo. This effective internet marketing strategy is no longer a bonus trick used by a section of websites to gain traffic.
Once you create and launch a website for your business, you’re done, and the website takes care of itself, right? WRONG! Owning a website has its responsibilities, and every site needs some regular TLC to keep it engaging, efficient and effective.
Should your business have a website? A Big YES! And not because everybody else is doing it. We’re in the first quarter of 2019, and there’s still a great divide between 2 types of businesses: Those that have websites and those that don’t.